Marketing Calendar 2023 Template

Marketing Calendar 2023 Template – Successful business plans do not happen overnight. They do extensive planning beforehand to ensure everyone gets the best possible outcome.

To help, we've put together this 2023 e-commerce calendar to give you information on all the important e-commerce dates. Use it to prepare:

Marketing Calendar 2023 Template

Let's start with a one-page business calendar that shows all the dates. Then we'll examine each month in detail – covering holiday campaign trends to give you an idea of ​​how other brands celebrated the most recent must-have holiday. We also include business models so you can move your campaign forward.

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Before we dive deeper into each month's dates and share some useful examples and templates, here's a detailed page of your e-commerce calendar for 2023:

We have done our best to compile an electronic calendar with various dates from around the world. This includes holidays, sporting events, awareness days, themed days – anything you can create a business for.

Some of these dates may not affect your business, so make sure you choose dates you can focus on. There are many other days that we decided not to list here (National Cow Appreciation Day, anyone?). I recommend visiting the National Today website for a comprehensive list of these.

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Don't forget, you can use the templates to create your own campaigns and schedule them to run before using the Ads.

January has no special meaning, although there are many important days that you can celebrate. This includes:

Kismet Bagel has created a special Bagel called a Golden Bagel for National Bagel Day. They give them a limited edition bag for free and make the whole process more attractive.

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To that end, they posted a video ad on Instagram to show the Golden Bagel Hunt, where people must first go to the ad to find a free bag and submit a piece.photo for a Kismet Bagel as proof of finding the golden bag. :

You can steal this campaign idea (or part of it) to prepare holiday plans related to your business. In fact, you can create a game challenge for Blue Monday (the saddest day of the year) to cheer up your followers.

The United States and Canada celebrate Black History Month in February. On the other hand, this month is LGBTQ month in the UK and parts of Europe.

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A campaign like this does a good job of showing the value of the brand and what it stands for. However, they also encourage sales because people know the money from their wallets is going to a good cause.

You can repeat this campaign or create another campaign – for example, tell customers that X% of the sales of their purchase will go to an NGO.

However, be sure to spread the word about your campaign – for example, use a sticker to spread the word to everyone who visits your website.

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March is the beginning of spring for the Northern Hemisphere. It also celebrates the history of women and the knowledge of sleep. The college basketball tournament, March Madness, also begins this month.

This mattress teaches its audience about better sleep in two ways. First, the team collaborated with Gallop to research how much sleep people in the United States get:

Second, Casper invited people to join them for short online classes to help them sleep better – for example, yoga, sleep and meditation:

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But to make the most of the offer, the brand has teamed up with obé Fitness to give the winner not just a mat, but a year of service:

If a month-long campaign isn't in your budget, pick a holiday like Mother's Day and organize a giveaway, discount or buy one, get one free gift.

April is Diversity Month, which celebrates diversity. April is also the month that celebrates the achievements of deaf people. In addition, Easter and Passover also begin in April.

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However, instead of narrowing the winner down to one, OV chose six winners over six weeks. For the most part, they did not plan the campaign to increase their sales or participation in the community. Instead, they did it to encourage their followers to go outside – a message that was true to their purpose.

Instead of the usual X% discount, Pipette Baby is offering a special Memorial Day discount based on how much the shopper spends.

Let's say you plan to run a Memorial Day campaign. In that case, you can try something by giving a discount to release a limited edition collection for Memorial Day – even create special packages in military colors.

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June is the highest summer in the Northern Hemisphere. It's also Diversity Month – something to celebrate if you're a fan of diversity and inclusion.

To do this, they incorporated LGBTQ+ anthems into their practices, created pride dance classes, and created little makeup tutorials and Pride brunch recipes:

In addition, obé Fitness also encourages its clients to create a 30-second video explaining how proud it means to them to have the opportunity to perform in a class:

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If you plan to use user-generated content (UGC) to engage your audience for a holiday contest, send them a loud and clear invitation to participate — not just in the nature of social media, but on your website using pop-ups and web invites .

June and July are celebrated as Ice Cream Month. July is also a sales month for retailers, with major holidays such as Canada Day and US Independence Day. Amazon is also planning its own Prime Day event in July.

You can easily model this 4th of July event campaign idea with letter or packaging material.

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If you want something other than promotional articles, you can use a discount with a campaign to increase sales. Quizzes not only help you learn more about your audience, but they are also great for engaging with them making your event fun.

August is the month of black market. At the end of August, parents also think about shopping for their children when they go back to school in September, making it a good month for food vendors.

Turns out, even candle stores can make a great back-to-school campaign. Homesick, for example, launched its collection of colleges – using a special section of its homepage (with stickers) to market it:

March 2023 Calendar Template With Holidays

A little bored? Homesick called the new candles with exciting names like "Scent of School Spirit" and "There's No Place Like Home" to appeal to their customers.

September is the end of summer in the Northern Hemisphere. It also celebrates self-improvement and friendship as the month of self-improvement and friendship respectively.

. But Muddy Bites limits the validity of the promo code to just five days – a great way to induce FOMO among shoppers and boost sales.

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In addition, Muddy Bites also promoted it across their website using a banner with a clear "Hot Now" CTA button and sticker:

Like Muddy Bites, you can offer summer sales, welcome fall sales, or Labor Day Sales – whatever is most important to your business.

Want to start a discount campaign for Labor Day or the fall in general? Try this model, including the countdown:

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October is another important month for retailers as it has big events like Halloween and the start of the autumn/fall season. That said, this month also marks Health Awareness Month.

Chewy is hosting a party for pets using the hashtag #ChewyCostumeParty along with a challenge – share a photo of your pet in their costume.

The best part? They have not one winner, but two, with the first winner winning a free vacation at the resort and the second winning a $100 gift card:

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Our annual costume contest continues! Enter your pet for your chance to win a vacation from Universal Parks and Resorts in Hollywood or Orlando.* Second runner-up will receive a $100 e-prize + we'll donate $1,000 in items to the home or We'll give away what we want. * Terms and conditions apply. pic.twitter.com/SKNyfxMmV4 — Chewy (@Chewy) March 7, 2022

One thing to note here is that Chewy sorts all the Halloween products into products and by animal (cats and dogs). Such products make it easy for shoppers to find and buy the products they want.

As writers participate in National Writing Month (NaNoWriMo) this month, there are many sales opportunities for retailers who sell essays and books. There are many other plans to plan this month, with major holidays like Thanksgiving and Black Friday

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Where most retailers have discounts a week before the actual Black Friday, Nectar Sleep is launching its 33% discount campaign in November:

However, the most important part of this campaign is the way Nectar Sleep captured the attention of its audience with two main points:

In the first stage, the welcome window plays the discount options that the buyer can request. This approach helped Nectar Sleep gain the attention of its audience and is also great for lead capture:

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Second, Nectar also added a countdown on the sticker and on the main website to show the time left to claim the discount – inducing FOMO and support:

Whether you're planning a sale or another Black Friday marketing campaign, make sure you use text messages, pop-ups, and stickers.

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