September 2023 Marketing Calendar
September 2023 Marketing Calendar – Want to start planning your marketing calendar for 2023? Check out the can't-miss dates and tips for communicating with your customers.
We've finally made it through 2022 (phew!), and Q1 is just around the corner. It's time to start writing your New Year's resolutions to make sure we start the year off with a bang. If you've found your way here, we're guessing it's because creating a successful marketing strategy is probably one of your goals for 2023. Good for you – you're in the right place right!
September 2023 Marketing Calendar
To help you with that, we decided to summarize the relevant dates for 2023 in one blog post, so you can plan for next year. Read on to find out which dates to include in your marketing strategy and grab our free marketing calendar for 2023. It's time to book – day out.
Calendar 2023 (uk)
Some people think that implementing a marketing strategy is a lengthy part of the process. Well, they are wrong. The actual implementation is one of the easiest steps at the end of the process.
The real work comes first when you set goals and prioritize. The earlier you start planning through each step of the strategy, the fewer problems you will encounter.
To do this in the best way, we have created a marketing calendar with the important dates you need to remember in 2023:
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The past few years have shown us that unpredictable circumstances require brands to change their communication strategies to engage with their target audience and get the most out of their – their marketing efforts.
The next few years could be turbulent as we enter a new recessionary cycle, which will definitely affect your marketing strategy.
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Remember that a year has many special dates, holidays and marketing periods – planning is essential in business and in life!
Broadcast Calendar 2023
Determining which promotions (such as special offers or major product sales) you will run is important for planning your marketing activities. This decision should be based on the goals you set for yourself when you designed your marketing strategy. Focusing on the wrong marketing strategy can easily destroy your KPIs and nobody wants that!
When thinking about your holiday or special day marketing campaigns, remember to plan your campaigns at different levels:
Once you have decided on the right marketing strategy and what kind of sales campaigns to offer, you should focus on getting your marketing messages across to your audience.
Channel Futures/channel Partners 2023 Editorial Calendar
For marketing campaigns around specific dates, like the ones we added to our 2023 marketing calendar, a better strategy is to go omnichannel. Marketing campaigns that combine different channels together (for example, in-store, online, social media or email marketing) allow you to engage your audience in different ways and increase sales and cross-selling opportunities. -to sell.
There are a number of channels you can take advantage of, but that doesn't mean you have to try to use them all to tick those boxes. While something like TikTok may seem like a stretch if you're trying to sell dental implants, there are some essentials that apply to most businesses.
Most marketers already have a multi-channel approach to reach customers: social media marketing, digital ads and messaging apps to name a few. Omnichannel marketing connects all of these channels in one place for a continuous, unified conversation with customers. Our e-book, The Omnichannel Hero's Journey, explains it all – get it now!
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One of those channels is email (yes, you probably guessed it…). Allowing you to customize, segment and optimize your email campaigns with detailed statistics, email remains the best marketing channel for $35 and $40 ROI per $1 spent. Another huge benefit is that your marketing messages stay in your contacts' inboxes so they can use that promo code or find your store address when the time comes.
A salesperson doesn't remember every date on the calendar. Use organizational and project management tools to free up much-needed headspace:
To plan and schedule your email campaigns on time, let's take a closer look at the 2023 dates you should keep in mind.
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Looking for a 2023 marketing calendar to guide your marketing strategy for the new year? We've got you covered. We've listed the important dates below and linked them to some great resources to help you plan the best campaigns in 2023.
Start by wishing your customers a Happy New Year and use this month to offer special offers on products or services that may be useful when they start working on those New Year's resolutions.
Other special dates in January include traditional winter sales in European countries, Blue Monday and Chinese New Year, so think about what you can do to make consumers' days a little warmer!
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New Year's Eve may be gone for some, but February has some special dates for marketers to celebrate!
In fact, February has three big times of the year: Black History Month, Valentine's Day, and the Super Bowl.
According to the National Retail Federation, US Valentine's Day donors will spend a record $23.9 billion in 2022 and consumers are estimated to spend around $14.6 billion on food, decorations and team apparel for the 2022 Super Bowl, with each person spending an average of $79. .
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Looking at these numbers, February is definitely a month to keep in mind when planning your marketing efforts.
Starting March 1st we will be celebrating Women's History Month with International Women's Day on March 8th. Use this opportunity to share the stories of women in your company and how you support equality in the workplace.
Ramadan begins a month earlier than last year and marks the beginning of important dates in the Muslim calendar. With 1.9B followers worldwide, Muslims make up a quarter of the world's population. Like any religious event, Ramadan should be celebrated and respected.
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Other special March dates in our marketing calendar for 2023 include World Wildlife Day, International Transgender Day, UK Mother's Day and the fan favorite -continued… St. Patrick's Day!
With Easter starting in April this year, you can look forward to longer and warmer days for your Easter egg hunt! Fun fact – Easter occurs on the first full moon after the vernal equinox.
For some, Easter is about tradition, whether religious or not. For others, it's more about chocolate candies and egg hunts. So why not hide an Easter egg in your marketing campaigns to increase engagement in April?
Year 2023 Calendar
Other special dates include Earth Day and April Fool's Day, so it's a great excuse to send a big message about climate change or have fun with the marketing calendar your email
There are a few important dates in May, but is there anything more important than Star Wars Day? Whether you're a fan or not, there's no doubt that this is a big date on social media, so make sure you take advantage of it. 4 be with you.
Many countries celebrate Mother's Day in May. It is a time for many to thank their mother(s) and mothers. This day (and the other 364 days of the year) is perfect for great mothers with lots of love, flowers and chocolate. But be aware that many people have lost their mothers or never had a mother in the first place – consider opting in to your subscribers before the Mother's Day campaign.
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Other special May dates in our 2023 marketing calendar include the Eurovision Song Contest and May Day (International Workers' Day).
For many companies, summer means a slump in sales. Instead of shopping (online), events such as holidays and other outdoor activities are on people's minds. So don't be surprised if your marketing performance starts to decline instead of grow over the next few weeks.
In fact, summer is the best time of year to stand out from your competition and connect with your contacts. Be sure to start working on tweaking your email marketing strategy over the next month or so.
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June 1st also marks the beginning of Pride Month. Other important dates are Father's Day (in the US and other countries) and the start of the Wimbledon tennis tournament.
The holidays are finally here! And while we warned you to plan in June, you may find it very challenging to engage users this summer.
However, this summer will be full of major sporting events, including the Tour de France, the FIFA Women's World Cup and the Wimbledon final.
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August is usually a slow month in many countries. The summer sun is hot, but as the weeks go by, more and more people start coming home from their holidays. So now is the perfect time to target them with offers or promotions that they might have missed.
With email segmentation, you can filter notifications based on their past behavior (for example, someone who hasn't opened an email since a certain date) and any special summer offers that might to send them back to them.
In fact, September sometimes feels like one
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