Fashion Marketing Calendar 2023

Fashion Marketing Calendar 2023 – If we were to research the role and importance of calendars in any business, we have to go back thousands of years. For a long time, people had understood the importance of following what was happening and the changes that took place a year later. And like any other field, the fashion calendar has its meaning and importance. As both established and emerging fashion labels, we all understand the importance of a fashion calendar. It helps us plan our time, when to start collecting, track our progress, give deadlines to our suppliers, and use our processes effectively. Although it may seem like a simple task, planning and creating a fashion calendar that works for your brand and your customers can be more complex and detailed than you think.

In the calendar year, we have four seasons. We have Spring, Summer, Fall/Autumn, Winter. But in the fashion calendar, we usually have two main seasons. Spring-Summer (S/S) and Autumn-Winter (A/W). Spring-summer starts at the end of February and ends in July, autumn-winter starts in August and lasts until January. Although the parts of each season and the months in which they last are fixed, this is the concept of season. We also have pre-autumn, mid-spring-like seasons that are shorter.

Fashion Marketing Calendar 2023

Seasonal fashion accessories are different which are not part of the seasons mentioned above. For example, monsoon wear or party wear. These categories are based on where they are and who they want, not the SS/AW fashion seasons.

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Planning your time according to the fashion calendar ensures that you have your content at the right time and that you can present and display your fashion products at the right time. This makes your logistics more efficient and ensures that your fashion products reach the market when sales opportunities are greatest. It also helps remove any confusion about what to start with and gives you plenty of time to spend on things other than creating fashion for things like planning, drawing/painting, marketing etc.

As we all know, planning for any fashion season starts with design and fashion research. It is important to understand the market, trends, buying habits to figure out what to include and what to leave in the next category. This study also includes predictive analysis of fashion designs including color, trends, details, fabrics, silhouettes, jewelry and more. It is also important to see if you have a problem that you would like to find an answer to. For example, if new big phones are released this winter, you should make sure your summer clothes have big pockets to get them. Plus, once you've done your research, you'll have a clearer idea of ​​where to go in terms of design, inspiration, ideas, and more. Then you sit down and put your ideas together into a business plan. Both fashion and environmental research can take at least a month. Depending on the type of research you are doing or the problem you want to solve, this time can be longer. to To know more about our travel packages, click here.

Fashion techpacks are an important part of production. Tech Packs are technical documents that provide everything you need, breaking down your design into simple, detailed parts that fashion designers can understand. Fashion Techpacks include Fabric, Flat Design, Measurements, Grading Details, Embroidery, Decorative Details, Embellishment/Embellishment, Print and Text Details, Pantone Colors, Tag/Tag Details and Design Files, Color Details and Packaging. appearance It may take 3-4 to 30 days to create a professional package for your collection

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Fashion searching can start at the same time as design and technical packages, but fashion searching can only be completed when the actual design and technical packages are complete because it is the only way to provide a clear, accurate and reliable statement. There is a way. development, and cost. As part of the process, you or the marketing company you work with will look at several industries and suppliers, find out what you need, and get quotes from them. Then, after comparing your options, the best and most efficient plant will be selected based on price, quality, location, production methods, process and reliability. At this point, you will be able to estimate the cost. At, we are committed to working only with suppliers and factories that are responsible, ethical and environmental, have the best production facilities and can provide us with reliable services. To ensure the quality of fashion, our specialized team visits each factory to check and evaluate the process and condition. Fundraising can be a difficult process, and if not done professionally, poor quality can become an easy trick, and production can take longer than necessary. We can partner with you for all your fashion needs. We have offices in 15 countries around the world with our team committed to providing the best factory fit for your brand, your budget and the products you produce. To access our fashion advertising services, click here.

Pattern follows fashion. This is a very important part as it ensures that the quality and finish of the products are as expected. Sampling before starting production ensures that errors and mix-ups are minimized, which helps to improve cost and production. This lead time may vary depending on the complexity and details of your product. It also depends on how many samples you choose to take. Most jobs require 15-30 days for sample delivery. But if your product has specific details that need to be customized, such as button mold making, the lead time for mold making and testing can be 60 days.

Sampling is where you start to see the actual translation of your design into a product and while it can be fun, it is very important. This is where you can see the quality of your product and make the changes you need. It's important to understand that it's normal for the first samples to not match your expectations, that's the whole point of samples. Viewing news and managing final products. It is very important to check your model and write down everything you want to change or keep. Physical inspection of samples is the best option, but sometimes in global production, shipping samples from one continent to another can be time-consuming and increase your production time. /sourcing/ to see examples. We understand that this may not always be possible, so we, at, act as an extension of your team, written by you to check that everything is fine and as you want. We are in the field to monitor every aspect of your construction journey and send you a detailed progress report. Contact us to learn more about trial management services.

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Finally, the production phase begins. Generally, production can take 30-90 days depending on the complexity of your product, quantity ordered, schedule (some holidays affect production) and even the weather at the location. Holidays like Chinese New Year are an important factor if you want to do business in China and neighboring Southeast Asian countries. If you are planning to produce in India, Diwali is a holiday worth noting. Production in Europe and other western countries is affected by their holiday periods and the Christmas holidays. All these factors should be taken into account when planning a given production time. It is also important to continue the quality control process during production and not wait until the end of production to check things. They can provide quality control and production control as we review the product before, during and after delivery to you. Shipping from East (China, India, Vietnam, Thailand, Indonesia) to West (Europe, North/South America) may take 5-6 days. In a remote area.

Post-production planning, fashion marketing and sales – After you create, you still have work to do before you can deliver the products to your customers. This

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